Insights: Why are Metrics Different Between Universal Analytics and GA4?
Universal Analytics (popularly known as Google Analytics) is going away on June 30th and is being replaced with Google Analytics 4 or GA4.
As you migrate from Universal Analytics to GA4, you will notice that the metrics between the two versions of Google Analytics don’t match.
In order for you to understand these differences, I have written a blog post. This post will not only help you better understand GA4 but will also help you educate your stakeholders as they start to use GA4.
Read the post at: https://www.optizent.com/blog/universal-analytics-vs-google-analytics-4-understanding-the-differences-in-metrics/.
Quote of the week
“All our dreams can come true, if we have the courage to pursue them.” —Walt Disney
Video: Free GA4 Training
Come join us for a free GA live training session at https://www.youtube.com/channel/UC_WJocz1Gqqc6EylJdx7eHw
Article, Updates, and Resources
Since the deadline for Universal Analytics is fast approaching, I am going to be providing the latest Google Analytics 4 (GA4) updates, articles, and training resources so that you can make a smooth transition to GA4.
- 8 Digital Analytics Skills for 2023 and Beyond. – Blog Post
- Why do you see the “Other” dimension in GA4 reports? – Blog Post
- Complete GA4 course – Course
- Master JavaScript for Marketing Analytics – Course
Optizent Academy
When you are ready to pave the road to Digital Analytics Career Success then check out, Optizent Inner Circle Membership
