UA vs GA4 – Optizent Insights #3

Insights: Why are Metrics Different Between Universal Analytics and GA4? Universal Analytics (popularly known as Google Analytics) is going away on June 30th and is being replaced with Google Analytics 4 or GA4. As you migrate from Universal Analytics to GA4, you will notice that the metrics between the two versions of Google Analytics don’t match. In order … Read more

5 Action items to get you up to speed on GA4

As you already know, Universal Analytics (also called GA3 or UA, the old version of Google Analytics) will stop collecting data as of July 1st, 2023. The new version GA4 will be your only choice if you plan on using Google Analytics. (However, if you don’t want to use Google Analytics then stay tuned for some free … Read more

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