Insights: Why are Metrics Different Between Universal Analytics and GA4? Universal Analytics (popularly known as Google Analytics) is going away on June 30th and is being replaced with Google Analytics 4 or GA4. As you migrate from Universal Analytics to GA4, you will notice that the metrics between the two versions of Google Analytics don’t match. In order … Read more
If you are stuck in your career and cannot make an upward move then the problem might be in your ability to ask the right questions. The ability to ask questions and the types of questions they ask is one of the most significant differences between analytics professionals at various career stages. If you want to … Read more
What is Minimalism?The core concept of minimalism is living simply and having only those things that you absolutely need. It is about removing clutter in your life and focusing on the actual “living”.I am not an extreme minimalist, but I do practice it a lot in my daily life. I believe in only acquiring stuff … Read more
