When it comes to digital analytics, its easy to think of the tools first. A lot of marketers and analysts make the mistake of not setting the objectives of their digital analytics programmes, nor understanding the business case for the organization. In the end, their digital analytics implementation fail to connect back to the business […]
Start With Your Measurement Strategy Read More »
Now that you have moved to Google Analytics 4 also known as GA4, here are some Google Analytics 4 blog posts that will help you demystify this new tool from Google. 18 Key Benefits of Google Analytics 4 -Here is a post that will help you understand how to leave GA4 for business sucess. Read more…
3 GA4 Posts To Help You Learn and Master Google Analytics Read More »
Insights: Why are Metrics Different Between Universal Analytics and GA4? Universal Analytics (popularly known as Google Analytics) is going away on June 30th and is being replaced with Google Analytics 4 or GA4. As you migrate from Universal Analytics to GA4, you will notice that the metrics between the two versions of Google Analytics don’t match. In order
UA vs GA4 – Optizent Insights #3 Read More »
As you already know, Universal Analytics (also called GA3 or UA, the old version of Google Analytics) will stop collecting data as of July 1st, 2023. The new version GA4 will be your only choice if you plan on using Google Analytics. (However, if you don’t want to use Google Analytics then stay tuned for some free
5 Action items to get you up to speed on GA4 Read More »
Now that you’ve migrated, these workshops will help you take a deep dive. Use these instructor-led workshops to take your tracking to the next level. GA4 has a ton of new features. Use week one to make sure you’re on top of your game with GA$, and in week two, build your BigQuery and SQL skills.
GA4 and BigQuery Summer Bootcamps Read More »
